For operators
Expert guidance on Google Ads performance and AI workflow implementation. You stay in control.
You run the account. You make the decisions. I give you the frameworks, feedback, and direction to make it perform. Plus structured guidance on using AI to amplify the work you already do well.
Book a free intro call →The problem
Managing Google Ads without a structured process is exhausting
You are the person with your hands on the keyboard. You know the account better than anyone. But without a structured process, the work feels reactive. You check performance daily, chase fluctuations, and make changes based on instinct rather than a clear framework.
You are not sure which optimizations actually move the needle. Google keeps pushing automated features you do not fully trust. You see other practitioners talking about AI for Google Ads, but you do not know where to start or who to trust.
The result is a cycle of effort without confidence. You are working hard, but you are not sure you are working on the right things.
What doesn't work
YouTube tutorials and generic AI tools will not close the gap
Most operators try to level up by consuming content: YouTube videos, blog posts, conference talks. The advice is often good, but it is general. It does not account for your specific account, your industry, or the constraints you are working within.
Hiring an agency solves the performance problem but does not build your skill. You hand off the account and learn nothing. When the engagement ends, you are back where you started.
Generic AI tools sound promising, but without domain expertise guiding them, they produce surface-level output. You still need to know what to ask, how to evaluate the output, and what to do with it.
What works is structured, ongoing guidance from someone who has spent years doing the exact work you are doing, combined with practical direction on how AI fits into your specific workflow.
What you get
Structured support that builds your skill and your AI capabilities
Coaching is not account management. You stay in the driver's seat. I provide the strategy, frameworks, and feedback. You make the decisions and do the work. The goal is to make you more effective, not more dependent.
- Weekly strategy calls. We review performance, diagnose what is working and what is not, and plan your next moves. Every call ends with a clear set of priorities for the week ahead.
- Daily async support. Slack or Loom for real-time questions between calls. When something comes up that cannot wait until the next call, you get a response the same day.
- Audit frameworks. Structured diagnostic tools to identify wasted spend across campaigns, keywords, locations, and devices. You learn to see what the account is actually telling you.
- Optimization playbooks. Built for your specific account, not generic templates. These cover campaign structure, bid strategy, keyword management, and performance analysis tailored to your business.
- AI workflow guidance. Practical direction on implementing AI tools that amplify your Google Ads work. Which tools to use, how to set them up, and how to evaluate whether the output is worth acting on.
- Structured weekly process. A repeatable system so nothing falls through the cracks. You always know what to check, when to check it, and what action to take.
You execute. I guide. Over time, the frameworks and processes become yours.
Who this is for
For the person with their hands on the keyboard
This is for in-house marketers who own the Google Ads account. PPC managers and growth marketers. Agency account managers who want to sharpen their craft. Independent consultants managing client accounts.
You are not looking to hand off the work. You want to get better at it. You want sharper decision-making, a structured process that replaces reactive optimization, and guidance on using AI to do more with the time you have.
You do not need to be senior-level. You need to be hands-on in accounts and willing to do the work.
How it works
The first month sets the foundation. Every month after builds on it.
Month 1: Baseline and Structure
I audit your account to understand where you are: what is performing, what is wasting budget, and where the biggest opportunities are. We establish your weekly process and identify the first areas where AI can save you time.
Ongoing: Weekly Rhythm
Each week follows the same cadence. You execute against the priorities we set on the previous call. Between calls, you have daily async access for anything that comes up. On the call, we review results, adjust the plan, and set the next week's priorities.
AI Integration: Gradual, Practical
AI workflow guidance is woven into the coaching, not bolted on. As we identify tasks where AI creates leverage, whether that is audit diagnostics, keyword analysis, ad copy, or performance reviews, I guide you through implementing those workflows in your day-to-day process.
The relationship evolves as you level up. Early months focus on fundamentals and structure. Later months shift toward advanced strategy and deeper AI integration.
The expertise behind the coaching
Built on 12 years of results like these
The frameworks and judgment I bring to every coaching relationship come from doing the work at a high level for over a decade. These are examples of what that expertise produces.
Spend increase with CPL down 25%
B2B Lead Generation
Starting at $14,000 spend and $227 Cost per Lead, scaled to $55,000 a month while dropping CPL to $168. Lead volume increased from 63 to 327.
Cost per SQL reduction with flat spend
Fintech Startup
With flat spend, two restructures, and CRM-synced conversion actions, Cost per SQL dropped from over $4,600 to $1,836 while SQLs rose from 7 to 15.
What coaching clients say
"Jose was able to catch on quickly with my client goals strategy and ad status for two different clients after a very brief rundown of their business and marketing background. He could pivot from display video and search ads to offer pointers and actionable next steps for improving ad campaigns that were easy for me to digest. He is direct and analytical no fluff and I will definitely book him again."
"Jose helped me reviewing some Google Ad campaigns. During the session he did not only answer my questions but also zoomed out to look at the bigger picture. He is very patient and friendly and gave me tons of practical tips and best practices on how to manage and optimise a Google Ads account. Would really recommend a session with him."
"Jose is an incredible mentor attentive patient clear and supportive. I was confused about whether my Google Ads tracking was set up correctly and what I needed to do for our Ads to perform in terms of set up. He took the time to understand the problem well and to guide me through the process of setting a few things up in Google Ads and the Tag Manager. Then he even gave me very helpful Google Ads strategy tips to try out. I am grateful for our call. Highly recommend Jose if you are facing conversion tracking Analytics Ads or other Marketing issues. Thank you so much Jose."
Investment
What the engagement looks like
$999/month. Cancel anytime.
The engagement includes:
- Weekly strategy calls to review performance and plan next moves
- Daily async support via Slack or Loom
- Audit frameworks and optimization playbooks for your accounts
- AI workflow guidance and implementation support
- Structured weekly process tailored to your operation
- Direct access to me throughout the engagement
No long-term contracts. No onboarding fees. If coaching is not the right fit after the first month, you walk away with the audit, the frameworks, and the process. They are yours to keep.
Common questions
How is this different from hiring a Google Ads freelancer or agency?
A freelancer or agency manages your account for you. Coaching makes you better at managing it yourself. You stay in control of your accounts. I give you the frameworks, feedback, and AI workflow guidance to make sharper decisions and move faster.
Do I need to be experienced in Google Ads to benefit from coaching?
You need to be hands-on in accounts, but you do not need to be senior-level. Coaching is built for PPC managers, growth marketers, and consultants who want to improve their decision-making and learn how to use AI to amplify their existing work.
What does a typical coaching week look like?
One strategy call to review performance and plan next moves. Daily async support via Slack or Loom for anything that comes up between calls. Plus optimization playbooks and audit frameworks tailored to your accounts.
Do I need to be using AI already?
No. Part of coaching is helping you figure out where AI fits into your workflow and how to get started. We work from where you are now.
What if I manage multiple accounts?
Coaching covers your entire approach, not just one account. The frameworks and processes apply across all of your accounts. Weekly calls focus on whatever needs attention most.
Start a conversation
Book a free intro call
Tell me about your account and what you are looking for. No pitch. Just a conversation to see if coaching is the right fit.