Full account audit covering 24 active campaigns, 63 ad groups, and 200+ keywords across Search, YouTube/Display, and Performance Max channels.
Total waste identified across YouTube/Display Ads inefficiency (€3,382), non-converting search terms (€3,988), and underperforming ad groups (€934)
Recoverable by cutting YouTube/Display budgets, pausing the worst-performing audience, and adding blocked search terms — redirect savings to Performance Max
Additional monthly signups from scaling Performance Max campaigns, which deliver signups at €16 each versus the €91 account average — 5 to 10× more efficient
Settings: ✓ Search Partners excluded ✓ Display Network excluded ✓ Location: Presence only ✓ Conversion tracking active
Cost per signup on YouTube/Display Ads — 49% above the €91 account average. The Lookalike audience costs €326 per signup.
Share of budget going to Performance Max, despite delivering signups at €16 each — 5 to 10× more efficient than any other channel.
Average Ad Visibility (Impression Share) across Search campaigns. 84% of potential customers never see your ads.
The account is profitable overall, but budget allocation is inverted: the most expensive channel (YouTube/Display) gets 16× more budget than the cheapest (Performance Max). Meanwhile, top-performing Search campaigns like Competitors (€75/signup) and Prototyping (€77/signup) are missing 40–86% of available impressions due to budget constraints.
| Campaign | Spend | % Total | Signups | Cost/Signup | ROAS |
|---|---|---|---|---|---|
| WORLD - Design Platform | €17,768 | 20.1% | 189.6 | €93.69 | 48.2% |
| WORLD - Collaboration Tools | €11,803 | 13.3% | 137.8 | €85.66 | 42.8% |
| WORLD - YouTube/Display - Whiteboard | €6,747 | 7.6% | 50.7 | €133.00 | 15.5% |
| US - Design Platform | €6,533 | 7.4% | 60.4 | €108.20 | 37.7% |
| WORLD - Top Competitors | €6,423 | 7.3% | 85.6 | €75.02 | 44.5% |
| US - Collaboration Tools | €5,666 | 6.4% | 62.4 | €90.84 | 55.7% |
| WORLD - PMax - Mixed LP | €544 | 0.6% | 30.7 | €17.72 | 102.5% |
| US - PMax - Mixed LP | €82 | 0.1% | 8.8 | €9.31 | 290.6% |
+ 16 more campaigns. The two Performance Max campaigns (bottom rows) produce 39.5 signups at €16 average cost, yet receive just €626 combined — redirect YouTube/Display savings here for maximum impact.
| Search Term | Spend | Clicks |
|---|---|---|
| canva pro design | €138 | 140 |
| miro board tool | €92 | 32 |
| sketch app | €76 | 29 |
| sketch download | €29 | 9 |
| + 9 more terms | €213 | 72 |
Design education (courses, certification, bootcamp): €145. Generic tools (free design tools): €38. Informational queries (what is prototyping, design thinking): €110. File conversion tools: €23. Other off-topic: €204.
| Search Term | Spend | Clicks |
|---|---|---|
| ui design tool | €228 | 162 |
| prototyping software (US) | €133 | 36 |
| collaborative design tool | €98 | 36 |
| online design platform | €97 | 65 |
| + 65 more terms | €2,364 | 1,200+ |
These terms match the product but don’t convert. “ui design tool” alone has 162 clicks and zero signups — this signals a landing page issue, not a targeting problem. High click rate + zero conversions = funnel gap.
| Keyword | QS | Spend | Signups |
|---|---|---|---|
| adobe xd alternative (phrase) | 3 | €454 | 6.0 |
| online design software | 2 | €166 | 3.0 |
| design system tool | 2 | €93 | 1.5 |
| tools like sketch | 1 | €84 | 2.0 |
| design apps / wireframe tools | 2 | €125 | 2.6 |
All 6 keywords still convert — the fix is improving ad relevance, not pausing. “tools like sketch” converts at €42 despite QS 1; a dedicated landing page could cut costs further.
| Ad Group | Spend | Clicks |
|---|---|---|
| Prototype / Mockup (US Broad) | €198 | 90 |
| AI Design / Generate (US) | €152 | 43 |
| Best / Tools (US Generic) | €118 | 18 |
| Design Templates & Kits (both) | €154 | 108 |
| + 16 more ad groups | €312 | 95 |
“Design Templates & Kits” has 108 clicks with 0 signups — users looking for templates have different intent. Pausing 5 top offenders saves ~€580/month.
| Ad Group | Signups | Cost/Signup | ROAS |
|---|---|---|---|
| Core Brand (WORLD) | 22.2 | €22.62 | 88.2% |
| Core Brand (US) | 11.2 | €37.45 | 60.3% |
| Design Platform (Broad Match) | 15.3 | €42.08 | 125.8% |
| Prototyping (Broad Match) | 9.6 | €47.04 | 48.6% |
| Design Collaboration (WORLD) | 15.1 | €56.59 | 92.9% |
| Keyword | Cost/Signup | ROAS |
|---|---|---|
| design collaboration (QS 10) | €18.96 | 131% |
| design handoff tool | €42.47 | 129% |
| wireframe software (QS 10) | €54.53 | 41% |
| prototyping platform | €59.11 | 33% |
| UI design tool online | €65.85 | 66% |
18 converting search terms not yet added as keywords:
| Search Term | Cost/Signup | ROAS |
|---|---|---|
| figms (brand misspelling) | €12.46 | 1,091% |
| collaborative design platform | €31.21 | 38% |
| best UI design tool | €31.80 | 704% |
| ui ux design tool | €35.46 | 71% |
| online prototyping tool | €42.30 | 293% |
average Ad Visibility (Impression Share) on non-brand Search campaigns
Your best campaigns (Competitors at 62%, Prototyping at 14%, Broad Match at <10%) are missing most of their audience. Budget increases on below-average-cost campaigns capture more volume at efficient rates.
Bottom line: Implementing actions 1–5 recovers approximately €4,900/month in waste and generates 135+ additional signups by redirecting budget from YouTube/Display to Performance Max. Over the next 90 days, these changes should push the account toward a €70–75 blended cost per signup while significantly increasing total conversion volume.